AUDIENCE
Gen Z -The Playful Realist
FOCUS
MIO Hydrate
CHANNELS
Social · Influencers · Activations
Productivity, burnout, social
life, rest
Gen Z moves between
different modes constantly
instead of asking them to perfect their routine, MIO could help them reset within it
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02 The Insight
THE TEAM
PRISM is a two-person mini agency built with my creative partner. I led the visual direction and campaign layout, while collaboratively building and expanding the campaign’s core ideas from the client brief.
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Give Gen Z a reason to choose MIO.
The challenge was to position MIO as a meaningful addition to their everyday hydration, showing how MIO squeezes electrolytes and bold, fruity flavor into water while finding new ways to connect with Gen Z beyond a traditional media plan.
01 The Brief
How can MIO earn a role in Gen Z’s everyday life?
A campaign concept that positions hydration as an adaptable sidekick for the different moods, demands and moments of Gen Z life.
MIO becomes the unfiltered sidekick for whatever mode the day calls, helping our playful realist do it better.
It's time to reset and move into what’s next.
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Influencers bring MIO into the conversation, making hydration feel personal, playful and culturally relevant while inviting audiences to connect with the brand through familiar faces and everyday moments.
03 The Idea
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Each influencer receives a custom MIO activation inspired by their creative niche. For a beauty creator, Mio flavors become the inspiration for colorful looks that turn hydration into creative expression.
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