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STYLE MILES


Turn travel into rewards.

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People seek spaces to connect, express themselves, and belong without pressure to buy. As Coach expands into café-style experiences, the brand has an opportunity to become part of everyday life beyond the retail floor.

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The Opportunity

A speculative Coach campaign developed through a Leo Burnett led course at Chicago State University, focused on strategy, concept development and art direction.

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The Insight

The Idea

What if we pushed that thinking even further?

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    Coach Club 

    ​

    In

    The

    City

  • Coach Club 

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    In

    Transit

    ​

     

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COACH VIP


For those in the know.

Coach Club gives people a place to drop in, stay awhile and lets the Courage to Be Real live wherever they do.

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