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STYLE MILES
Turn travel into rewards.
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Through the expansion of Coach coffee shops and café style experiences, the brand is exploring spaces where people can gather, socialize and spend time beyond the sales floor.
The Opportunity
A speculative Coach campaign developed through a Leo Burnett led course at Chicago State University, focused on strategy, concept development and art direction.
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The Insight
The Idea
What if we pushed that thinking even further?
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Coach Club
In
The
City
Coach Club
In
Transit
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COACH VIP
For those in the know.
Coach Club gives people a place to drop in, stay awhile and lets the Courage to Be Real live wherever they do.
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